“Fantastic for our reputation” – CBS Denver
DENVER (CBS4) – As eyes turn to the Coors field, Colorado tourism could see the biggest boost after the All-Star Game due to pent-up travel demand.
“We really need it right now,” said Darrin Duber-Smith, marketing expert and lecturer at MSU Denver. “It ends up being a three-day infomercial for the state of Colorado in the city of Denver, it’s fantastic for our reputation.”
READ MORE: Pedestrian seriously injured in crash on East 74th Avenue in Commerce City
Thousands of people are already traveling for the game, but the Sunday-to-Tuesday festivities on national television could sow the idea of a trip to Colorado in the minds of many. A similar impact has been felt at international events in the past such as the USA Pro Cycling Challenge and the 2015 FIS World Cup in Beaver Creek.
“You have to bring these events to your cities, so that you can’t just generate income. And sure, some companies need the revenue, but the long-term brand reputation gain is absolutely something you can measure, ”Duber-Smith said.
READ MORE: JFK High School Celebrates Baseball Field Renovation Funded By MLB And Colorado Rockies
But he stresses that a flawless event must take place, without safety issues or weather events.
“Colorado on fire on national television is not a good look. So we don’t have control over these things. It could be a really positive thing if things go well, ”he said. “I am also worried, in addition to safety, for work. Everyone has a hard time finding people. And when you have these special events, you have to bring in extra people. Where will you find the additional people? Where are you going to find the extra police and security and the extra waiters and bartenders? All the things consumers expect when spending money on vacation.
City and state officials expect an economic impact of nearly $ 200 million from the game. Duber-Smith says it’s a high expectation, but Denver will likely exceed the average of $ 75 million that most All-Star Games bring to host cities.
NO MORE NEWS: MLB’s RBI program, reviving baseball in downtown areas, hopes to increase popularity of American hobby
“I think $ 120 million is probably what we could generate this weekend. Denver was very smart to immediately say yes. When we hosted the All-Star Game in 1998, we weren’t quite a baseball town yet, we didn’t quite know what we were doing yet, and we only won $ 40 million.