Procession, an augmented reality work of art from our not-so-distant future, debuts at the Tribeca festival
Procession is one of the first sculpture-based art AR projects made to combine animation, collage and archival footage in an exploratory interactive soundscape. It presents our near future, a time of global unrest and environmental destruction, spurred by rampant floods and massive forest fires. Humanity is faced with a choice: to live in ignorance or to unite to preserve what is left of our planet.
“My goal has always been to democratize art and create a living, breathable canvas that can be affected by every participant who touches it. Procession presents our near future, a time of global unrest and environmental destruction, stimulated by raging floods and massive forest fires, “mentioned Dustin Yellin.
Through the accessibility of its art, Procession unites people in action to preserve our natural environment. Through education, awareness and guidance related to the National Wildlife Federation’s nonprofit climate initiatives, Procession is joining the fight to preserve our delicate ecosystem before we lose it.
“The experience of being part of Dustin’s art makes it clear that each of us has an impact on our planet and when we choose to take the necessary steps to protect wildlife and the natural world, we will be able to create a more equitable and sustainable environment. planet for everyone, ”said Carey stanton, Head of Innovation Partnerships for the National Wildlife Federation. “We are delighted to be the wildlife conservation partner for Procession.”
Procession was created through a unique collaboration of established creation and production partners including global creative agency Droga5, creation studio Squint / Opera, music studios Q Department and Mach1, and immersive design studio Vrai Pictures.
“We’ve been working on this collaboration for quite some time, and it’s a pleasure to see the work of Dustin, Droga5 and our partners finally done in such a pure and impactful way,” said Justin Durazzo, Chief Innovation Officer. at Droga5. “We are truly excited to present this interactive piece of art in our rapidly changing technological and climate landscape and hope that everyone, regardless of age, beliefs or background, will relate to it.”
“The partnership was driven by our desire to make this world more complex and immersive, more fun and educational. Technology has allowed us to add animations and special effects, social interactions and game achievements to create a whole new work of art that really leverages the medium it’s made with, ”said Squint / Opera CTO Elie Zananiri. “We are very proud of this collaboration and the way the AR experience went.”
Procession is available on Apple iOS and Android (listed as Procession AR). To download the experience, go to www.Procession.World.
About Dustin Yellin
Dustin Yellin is an artist who lives in Brooklyn, New York, and is the founder and director of Pioneering work, a multidisciplinary cultural center in Red hook, Brooklyn. His work has been exhibited at the Amorepacific Museum, Brooklyn Museum, City Museum, Colección Solo, Corning Museum of Glass, The Kennedy Center, Lincoln Center for the Performing Arts, Museo Del Palace of Fine Arts, SCAD Museum of Art, Tacoma Museum and Creative Time, among others. Yellin is often featured in various media ranging from New York Times, at Art Forum, Vanity Show, and TED. He holds an honorary doctorate in human letters from the Savannah College of Art and Design.
About the National Wildlife Federation
the National Wildlife Federation is the largest and most trusted conservation organization in the United States, uniting all Americans to ensure that flora and fauna thrive in a rapidly changing world. Follow them on Facebook, Twitter, and Instagram.
Droga5, part of Accenture Interactive, is a creative agency with offices in new York, London and Tokyo. From integrated communications and experience innovation to business design, Droga5 exists to create and support the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year over 25 times and has been named both Ad age and of the week Agency of the decade (2010-2019). Droga5 customers include Allstate, Amazon, Biofreeze, Chase, Essentia, The Hershey Company, IHOP, Kerrygold, Kimberly-Clark, lululemon, LVMH, Maserati, Mattress Firm, The New York Times and among others. Visit Droga5.com or @ droga5 on all social platforms to get to know us better.
About Squint / Opera
Ladle / Opera is a creative studio that brings together storytelling, media production, technology and design. The studio specializes in digital media and works with ambitious partners to communicate big ideas. With studios at London and new York, they have an international portfolio of clients, including the Empire State Building, V&A, Metropolitan Museum, Battersea Power Station, Bordeaux Wine Museum, and Museum of Irish Literature.
About Department Q
Department Q is an award-winning sound production studio focused on bringing Hollywood production value at XR through our patented Mach1 sound technology.
About Vrai Pictures
True Pictures is an XR design studio that seeks truth in immersive media. We harness emerging space computing technologies to explore the evolution of human-data interaction to create emotional, inclusive and impactful experiences.
Studio Dustin Yellin [email protected]
Director of Public Relations, Droga5
SOURCE Dustin Yellin LLC